Email Marketing – 2x/month to our 50K+ subscriber base
- 4 Total Email Sends
- 2 inclusion-style campaigns with a “Featured Manufacturer” block
- 1 dedicated brand spotlight email with CTA
- 1 promotional highlight email
- Content Types: Product launches, promotions, UGC highlights, blogs
- Expected Impressions: 150,000 total
2. Poolshop.com Presence
- Web Banner Placement (2 months) – Second position
- Guaranteed 60,000+ impressions
- Promotional Banner (1 month) – Above-the-fold, clickable
- Best Seller Spotlight (2 months) – One featured product
- Category Page Spotlight – Placement under “Trending Now” within relevantproduct category
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3. Sponsored Blog Content
- One professionally written blog article (SEO-optimized)
- Includes product and brand storytelling
- Cross-promoted in email and social
- Hosted on Poolshop.com blog and shared with manufacturer for syndication
4. Paid Media Campaigns – Google Performance Max
- Budget: $16,000 ($8,000/month for two months)
- Objectives: Conversion-focused (ROAS-optimized)
- Channel Mix: YouTube, Search, Display, Shopping
5. Ambassador Program Activation
- Access to PS-aligned UGC creators
- Goal: 3-5 creator partnerships over two months
- Manufacturer approves content before release
- Distribution: Creator social, PS reposts, ad content
- Boosted where possible to meet impression goals (est. 200K reach)
6. Social Media Promotion – 8 Posts Total
- Platform: Instagram, Facebook, Pinterest, YouTube Shorts, TikTok
- 4 posts/month
- Videos and graphics created in-house with collaborative input
7. Amazon Storefront Creation
- Deliverables:
- Storefront setup and optimization
- A+ Content (branded image blocks + copy)
- Product listings reviewed + updated
- Ad creative for Amazon Sponsored ads
